How Can Internet Marketing Help Your Business?
Money comes and goes on the web and is driven by many of the same forces that drives it out here in the ‘real world’.
More specifically, most of the money is made by people buying things and for the most part, these are…
- Physical products (items from sites like eBay, Amazon, clothes shops or even grocers),
- Digital products (eBooks on how to make money or get fit),
- Services (legal services, consultation, dating websites, marketing, writing, photography),
- Holidays and more.
These days, you probably make a lot of your own purchases online and so you’re probably familiar with this.
And even if you don’t make the purchase online, you might well do the research online – you might search for the nearest local hairdresser or place to eat for instance.
Conventional businesses that you are likely very familiar with all make a lot of their money online and so too might yours.
But you probably don’t have time to set up a business like this.
If you’re a busy professional then you’re not going to have time in the evenings to set up a hair salon, to start offering legal advice or to sell t-shirts.
These are business models that require monetary investment, lots of time, certain skills and knowledge etc.
This is not a business that you set up in your evenings!
One way you can get around this of course is to sell something that you can create in a short amount of time and that won’t involve too much of a financial investment.
That might mean that you sell an ebook for example.
An ebook is really nothing more than a Word Document or a PDF file that you can create in MS Word. As such, it will require no specialist skills or knowledge to create, it will cost you nothing and you don’t need to store it anywhere. What’s more, is that you can sell it countless times while only having to product it once. The same goes for apps, for games, for online courses and for other ‘digital products.
How Does Internet Marketing Play A Role In Your Business?
Internet marketing simply entails promoting your business on the web.
Any marketing activity that is carried out online is considered ‘internet marketing’ and that includes:
- Search engine optimization (SEO)
- Content marketing
- Social media marketing
- PPC advertising
- Influencer marketing
- Press releases
- Email marketing
- And more…
These various pillars of internet marketing can each help you to bring more visitors to a website or a blog and that in turn then gives you the opportunity to promote your business and hopefully drive ‘conversions’ (i.e. turning visitors into customers).
What makes internet marketing so effective is that it doesn’t have to cost a huge amount to be successful.
You can spend an awful lot of SEO and content marketing and thereby try to get your site to the top of Google, but sometimes it just takes one smartly placed link to drive huge amounts of traffic to your site.
And if you’re willing to put in consistent time and effort, then anyone can build a massive, loyal audience thereby become a big influencer in their niche. Thus, internet marketing is the ‘great equalizer’.
Marketing no longer requires a huge budget: it is now something that you can do just as well as the largest organizations – as long as you’re smart with it.
Internet marketing has other advantages too…
It allows you to actually engage with your audience for instance. Using social media or running contests means that you’re able to interact with the very customers you’re trying to obtain and get feedback from them.
Then there’s the simple fact that the web is capable of reaching such a huge audience – including people from all around the world. If you’re selling something with international shipping, then this is by far the best way to reach a global audience.