The Advantages & Disadvantages of Internet Marketing.
The use of the internet to promote goods and services is known as internet marketing or online marketing. This process is also referred to as electronic marketing. Internet marketing uses tons of strategies to make a business visible to the target audience.
These strategies include SEO (search engine optimization), blogging, direct marketing, email marketing, content marketing, social media marketing and so on. There are advantages and disadvantages that come with internet marketing.
#1. Lower Cost
Compared to traditional or offline marketing, it is far cheaper to promote your business and other money making ventures online. This is especially true about advertising. In fact, some of the techniques for promoting a business or making money online are completely FREE. Unlike traditional ad media such as the TV and newspapers, you will only spend a split fraction of what it will cost to promote a business traditionally. In addition to being cost-effective, internet marketing is also time-saving as it takes less time to find customers and accomplish transactions.
The returns on investment that comes with online marketing exceed that of conventional marketing. When you implement the online promotional techniques correctly, you will get higher and instant returns on the money you spend to place an ad online. And as mentioned earlier, most techniques are completely free and will yield good returns.
#2. Global Audience
There’s also the advantage of gaining a global audience (unlike a traditional business that is restricted within its boundaries of operation) with your online business. This opens up tons of new opportunities and prepares you to compete on a global scale. So, even if your offline office is closed for business, customers and prospects will still find you through your website and place their orders.
#3. Reliable Technology
The reliable technology that powers the web, hence your internet-based business is one of the major benefits of hosting your business online. And, the technologies are getting better and more sophisticated by the day. So, with the top-notch technologies online, you don’t have to worry about your emails being delivered (email marketing) to your target audience on a timely manner – delivery is almost instant! On the other hand, the traditional mailing system takes days, or even weeks to deliver mail to their destinations.
#1. Face-to-Face Contact is Limited
Limited face to face contact is one of the major drawbacks of internet marketing. Businesses that are carried out solely online do not usually get to build strong personal rapport with their customers. As a result, they may eventually lose some of their customers to their traditional competitors who engage strong customer service tactics.
#2. Marketing Complexity
The virtual nature of internet marketing increases marketing complexity. New entrants tend to be confused on how to choose profitable online marketing techniques. Customers also face complexities in the aspects of shopping online. In fact, the un-informed consumers would rather stick to conventional buying than endure such online purchase complexities.
But in all, as you can see the advantages of internet marketing far surpass the disadvantages.